ABOUT US

More Than a Brand. A Way of Life.

Welcome to OLA PERFECTA®, your local connection to the surf lifestyle of Barra de la Cruz, Oaxaca.

Born in one of Mexico's most iconic surf destinations, OLA PERFECTA® was created with a simple mission: to help travelers experience the best of Oaxaca through authentic local hospitality, unforgettable surf adventures, and quality service.

We're more than a surf brand. We're a team of passionate locals dedicated to making your trip easy, comfortable, and memorable—from the moment you arrive until your last wave.

Whether you're looking for a place to stay, airport transportation, surf lessons, guided surf trips, scooter rentals, or the official OLA PERFECTA® apparel, everything you need is here in one place.

What We Offer

• Comfortable accommodations

• Airport transfers

• Surf lessons for all levels

• Guided surf trips

• Scooter rentals with surfboard racks

• Surf photography & videography

• Official OLA PERFECTA® apparel and accessories

Meet the Team

Uriel Muñoz Cruz — Founder & CEO

Uriel Muñoz Cruz is the founder and visionary behind OLA PERFECTA®, a hospitality and lifestyle brand created to share the authentic spirit of Barra de la Cruz through surfing, premium accommodations, and unforgettable travel experiences.

As Founder & CEO, he leads the company's vision and oversees every aspect of the guest experience, ensuring that each detail reflects the core values of OLA PERFECTA®: excellence, authenticity, personalized hospitality, community, and respect for the ocean.

From developing unique surf experiences and luxury accommodations to building meaningful local partnerships, Uriel is committed to delivering world-class service while showcasing the natural beauty, culture, and welcoming spirit of Oaxaca's Pacific Coast. His mission is to create the complete surf experience in Barra de la Cruz—where every guest feels inspired, connected, and at home.

Flora Líz Martinez Rios — Co-Founder, Community Manager & Hospitality Coordinator

Flora Líz Martinez Rios is the Co-Founder of OLA PERFECTA®, where she leads guest relations, hospitality operations, and community engagement, ensuring every visitor enjoys a warm, personalized, and memorable experience.

She oversees reservations, guest communications, accommodation coordination, and day-to-day hospitality services while managing the brand's digital presence and social media strategy. Her passion for exceptional service and attention to detail help create meaningful connections between guests, the local community, and the unique lifestyle of Barra de la Cruz.

Flora is committed to delivering genuine hospitality that reflects the values of OLA PERFECTA®—authenticity, excellence, sustainability, and personalized care—making every stay seamless, welcoming, and unforgettable. Her mission is to make every guest feel at home while sharing the warmth, culture, and natural beauty of Oaxaca's Pacific Coast.

What People Are Saying

⭐⭐⭐⭐⭐

"Victor, Uriel and the team were fantastic! Victor kindly waited patiently for EVERYONE in the group to stand up and have a good ride, even though our lesson time was long finished. Such a good experience. Highly recommend."

⭐⭐⭐⭐⭐

"Excellent location, quality, and price. The internet is Starlink and works really well. Thanks for everything, Uriel and Flora!"

Our Mission

To create authentic surf experiences while supporting the local community, promoting responsible tourism, and sharing the beauty of Barra de la Cruz with visitors from around the world.

Our Vision

To become the leading surf and lifestyle brand in Barra de la Cruz, recognized for exceptional hospitality, authentic experiences, and a deep commitment to the ocean, our community, and every traveler who chooses Oaxaca as their destination.

At OLA PERFECTA®, every guest is welcomed like a friend, every wave is a new adventure, and every visit becomes a story worth sharing.

Welcome to OLA PERFECTA®. Ride the Wave. Live the Experience.